1.
Winning Market Leadership Strategic Market Planning for Technology-Driven Businesses
by Ryans, Adrian B., More, Rog...
ISBN: 9780471644309
List Price: $47.00
2.
Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals
by Ryans, Adrian B., Ryans
ISBN: 9780470742976
List Price: $34.95